Comparison
Looking for a Whatagraph alternative?
Whatagraph is the EU-built reporting suite that EU and US enterprise agencies use. Kanvro is built for SA agencies who don't need 45+ connectors but do need ZAR pricing, signup attribution, and POPIA-aligned data handling. Here's how they actually compare.
The TL;DR
Whatagraph is genuinely impressive. Custom widgets, 45+ data sources, white-label, multi-account roll-ups — it's the tool you reach for when you're running 30+ enterprise clients with multi-channel performance budgets that warrant a EUR 199–1,495/mo line item.
Most SA agencies aren't that shape. You have 10–30 clients, you mostly care about social, and the pricing is denominated in a currency that costs you margin every billing cycle. Kanvro is built for that profile — ZAR-priced, social-first, with signup attribution doing what Whatagraph's “custom widgets” can't do without you wiring up the data plumbing yourself.
Whatagraph pricing in ZAR for an SA agency
Whatagraph's entry tier (Professional) is around EUR 223/mo as of April 2026, and the next step up (Premium) jumps to roughly EUR 446/mo. White-label, custom domain, and SSO sit on the higher tiers. EUR pricing means the rand-cost moves with the EUR/ZAR rate every month.
Kanvro Amplify is R12,000/mo for 10 clients with everything Kanvro does. The headline is comparable to Whatagraph Premium, but the difference is FX risk + features that don't exist on Whatagraph at any price (signup attribution).
Feature-by-feature
| Capability | Kanvro | Whatagraph |
|---|---|---|
| Pricing currency | ZAR (fixed) | EUR |
| FX exposure | None | Every billing cycle |
| Signup attribution (post → real signups) | Core feature | Not available |
| Social integrations | FB, IG, LinkedIn, TikTok | Same + Pinterest, YouTube, X, Snapchat |
| Non-social integrations | Roadmap | 45+ (Ads, GA, CRMs, BI tools) |
| Custom widgets / metrics | Out of scope | Yes — flagship |
| White-label / custom domain | Roadmap (Command tier) | Yes (Premium tier+) |
| Multi-source widget composition | No | Yes |
| POPIA stance | First-class — SA-hosted | GDPR-aligned (EU-hosted) |
| Support timezone | SAST | CET |
| Per-client overage | No — fixed cap | Tier-locked |
Where Whatagraph is still better
We'd rather you make the right call than the Kanvro call.
- Custom widgets and multi-source composition. If you need to combine GA4 + Stripe + LinkedIn Ads in a single widget with custom math, Whatagraph is the tool. Kanvro doesn't do that and likely won't for some time.
- Integration breadth. 45+ data sources covers most of the agency stack. Kanvro is four social platforms and a Shopify integration on the roadmap.
- White-label. Mature white-label including custom domain. Kanvro's white-label is on the Command roadmap.
- Enterprise-tier features. SSO, advanced permissions, BI-tool exports — Whatagraph is built for the enterprise end of the market in a way Kanvro doesn't pretend to be.
Where Kanvro is the better call
- Signup attribution. The single most-requested thing in agency reporting and the thing Whatagraph doesn't ship. Kanvro lines posts up against real registrations on day one.
- Predictable ZAR pricing. Whatagraph is EUR. Every month the rand cost shifts. Kanvro is fixed in Rands — easier to budget and easier to pass through to clients.
- POPIA-aligned by default. SA-hosted, deletion webhooks, encrypted tokens. Whatagraph is GDPR-compliant which mostly carries to POPIA but the cross-border-transfer question is still live in your DPA.
- Right-sized for SA agencies. Whatagraph is built for the EUR 446–1,495/mo enterprise tier. Most SA agencies don't need that depth. Kanvro is built for the 10–30 client agency profile that's most common in SA.
- Founding-agency product feedback. Your asks shape Kanvro's roadmap directly. Whatagraph is mature enough that one agency's request is one signal among thousands.
Try it free on your own brand.
See signup attribution, multi-client portfolio, and POPIA-aligned data handling on Spark Free before you migrate any paying clients across.