How signup attribution actually works
Every social tool tells you which posts got the most likes. Kanvro tells you which posts got the most signups.
Each night at 06:00 SAST, Kanvro pulls fresh data from Meta and LinkedIn for every connected client: post performance, page metrics, audience growth. At the same time it queries your client's user database (via the Spaza Firebase user repository or a connector you provide) for every new registration that day.
We line the two streams up by date in the dashboard. You see, in one heatmap: the days you posted, the platforms you posted on, and the signups that landed afterward. We don't claim this is causation — but it's the closest thing to a controlled experiment most agencies will ever run on their content calendar, and it's the answer your client actually wants to hear in the monthly review.
Tokens are AES-256 encrypted at rest. Reads happen via Cloud Functions with admin SDK access — never from the browser. Your client's user database stays where it is; Kanvro pulls aggregates, not personal records.
If you're shopping around, here's how Kanvro compares to AgencyAnalytics for South African agencies, and why we built a dedicated social media reporting platform for SA rather than another global generic tool.